For better or worse, we live in the age of personal brands. You don’t necessarily need Twitter or Instagram to get a job (though it can help). And personal websites aren’t the norm in every industry.

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Forbes contributors publish independent expert analyses and insights. Elizabeth Pearson covers career trends and women in business. In a world where your online presence is your first impression, a ...