OkCupid is encouraging its users to vote, and it’s doing so with a provocative saying. The online dating platform is launching a VILF badge, which is a play on popular suggestive terms like MILF or ...

Dating app OKCupid is promoting its voter profile badge with an innuendo-filled campaign from Mischief @ No Fixed Address. The multifaceted effort, dubbed “VILF,” includes distributing 75 kits to high ...

An OkCupid campaign in the US has gone viral for all the right reasons as it mixed politics with sex in an attempt to get people to vote in the upcoming US election. To amplify the dating apps Voter ...

Remember HBO’s provocative marketing campaign for the new series of vampire drama True Blood in the US? Clever, wasn’t it, that VILF line? You may recall that the Nine promo team are the people who ...