Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

There are a variety of ad-blocking tools for Windows out there, some of which are general-purpose, while others are narrowly ...

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...

Apple is hoping to make it a true web standard and has submitted a proposal through the World Wide Web Consortium's Web Platform Incubator Community Group. Advertisers might not be happy with the ...

Is the internet advertising economy the picture of health or a disaster waiting to happen? Both scenarios have been reported recently, but of course they can't both be true. The WSJ's take on the ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

Like many recent visitors to The New York Times' Web site, Mike Brittain was surprised to find an extra browser window loitering on his PC after he took his daily dose of news. The window, which held ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

They’re bigger, they’re bolder, and soon they’ll be covering up large swaths of some of your favorite Web pages. The Online Publishers Assn. on Tuesday released several new in-your-face advertising ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

“Buyer beware” may be a cliché, but any regular Web user knows you have to watch your back when clicking display ads on Websites. However, noted antispyware researcher Ben Edelman has had enough of ...