Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

A brand is what people believe about you before you enter the room, and especially when you’re not there to correct them.

In business, your word is everything. Your reputation is built on the promises you make and keep. That's why it's so important to have a brand promise—a clear, concise statement that communicates what ...

Answer: A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is ...

An unboxing experience is what happens when someone opens a new product they bought, especially when it’s delivered in cool ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.