Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

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Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...