The next wave of movie theater experiences contains actual smells, mists and vibrations. South Korean’s CJ Group is planning to bring 4D movies into North American theaters, giving audiences more than ...

What would it be like to watch a movie scene on top of a cliff and feel the wind blow through your hair as if you were there? Or to smell the roses as a character in a film walks through a flower ...

Universal’s “Twisters” and 1996 original “Twister” are hitting theaters this weekend to play in 4DX 4D The showing follows recent domestic opening weekend records for the tech with “Twisters” and ...

IMAX is renowned for its premium cinematic technology and strict quality control over the entire filmmaking process. The company has built a network of 1,500 theatres across 80 countries since the ...

LOS ANGELES (AP) — Mike Koenig sat back in his seat for a recent screening of “Mad Max: Fury Road.” But this was no ordinary theater chair. As the theater darkened and death machines rumbled across ...