‘There are so many great examples of animals used in brand identities – the fox for Hadfields by Wolff Olins springs to mind as an early example of animal-based branding with (ahem) legs. But one that ...
It would have to be the panda of WWF. A beautifully crafted black & white mark that is the perfect emblem for endangered species. Originally created by Sir Peter Scott in 1961, the panda was initially ...
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