Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Behavioral economics is an area of research that aims to combine ...

Behavioral economics suggests that using a simple decision rule in complex situations arises from the trade-off between accuracy and effort: the harder the decision, the more willing we are to use a ...

In his New York Times bestselling book Moneyball, Michael Lewis tells the story of Billy Beane, the general manager of the Oakland A’s, and how, despite having half the budget of some of the ...

A recent article in Bloomberg describes how mathematical models behind modern economic theory (and, by extension behavioral economics) are being disputed and contested by a new perspective.

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

In iGaming, behavior is the business. Every design choice, offer, and message shapes how players act and feel. When behavioral insights guide design and CRM, results follow: higher revenue, stronger ...

A founding father of behavioral economics — a research school that has popularized the practice of “nudging” people into making decisions that authorities deem to be in their best interests — has won ...

Hans Daniel Jasperson has over a decade of experience in public policy research, with an emphasis on workforce development, education, and economic justice. His research has been shared with members ...

A new theory of economic decision-making offers an explanation as to why humans, in general, make decisions that are simply adequate, not optimal. A new theory of economic decision-making from Mina ...

Snapchat gave users nine years to accumulate memories, and will now charge them to keep those memories. Behavioral economics ...