Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...