Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

There’s been a flurry of news in the world of URL shortening of late. Google finally released its Goo.gl to the public, and not long after vb.ly was pulled for violating Islamic Sharia law. Not too ...

If you daily send a lot of links to your friends / Twitter followers it’s very likely that you’ve started using a URL shortener. It’s fast, easy and so web 2.0 to send a shortened URL, you can’t deny ...

You may have noticed over the last few weeks that TechCrunch links on Twitter have had a nifty custom URL, with links looking like tcrn.ch/1A’ instead of more generic codes from TinyURL or Bit.ly.