The introduction of a revamped Expedia Group loyalty program, consolidating four brand programs into one, will likely be delayed until 2023, but in the interim the company is focusing its U.S. TV ...

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV. In the hotly contested TV advertising wars, 18 ...

Rick: Today's roundup includes some interesting acquisition news from iSpot.tv (see below). iSpot is an ad measurement firm, so as I'm currently watching "Mad Men" (yes, I'm aware that I'm over a ...

Economic uncertainty has caused marketers to slash their advertising budgets. But consumers are traveling and companies like Booking Holdings and Carnival are boosting ad spend. The travel industry ...

Photo Caption: An image from an Expedia.com TV ad, Lemons, emphasizing its member pricing. Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to ...