A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Apple Arcade received five more games today, including endless runner Subway Surfers, the world's most downloaded mobile game ...

Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience on Apple and Android smartphones. It is free for gamers to use and addresses the problem ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads on various mobile platforms — games ...

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Why we care. This policy change ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

WTF?! Microsoft just dropped another monthly Windows 11 update. The KB5039302 patch landed this week, bumping up 22H2 builds to version 22621.3810 and 23H2 builds to 22631.3810. While security fixes ...