Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Demographics, for a moment in the 1970s and ’80s, had an A.I.-like applied business and strategic buzz factor. “Demographics is destiny” emerged as a system of beliefs, and as a relatively young ...

By 2033, deaths are expected to exceed births in the U.S. Analyst Nick Gerli says the shift will transform the housing market.

Throughout this series we have been building insight, and if customer insight is correctly interpreted, it will inevitably lead to higher ROI. We have started to examine exactly why data is ...

The international market research industry is worth approximately $150 billion in 2025, and it’s become essential for ...

Last fall, a slew of highly selective institutions released incoming class data showing the impacts of the first admissions cycles since the Supreme Court banned affirmative action. The data varied ...