Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Not many people in Ghana will remember the short span of the South African retail shop, PEP STORES when it set up in Ghana. The lightning speed with which PEP Stores collapsed could be attributed to ...

DUBLIN--(BUSINESS WIRE)--The "MVNO Business Plan 2024" report has been added to ResearchAndMarkets.com's offering. Mobile Virtual Network Operator (MVNO) companies are launched for many different ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...

The Global Express & Small Parcels market offers key opportunities in e-commerce demand, China's express growth, last-mile delivery innovations, and sustainability. Technology investments and regional ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...