The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, customer experience, and sales strategies.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

The entrepreneurial spirit is alive and well, with 41% of Americans planning to start their own businesses by the end of 2025, according to 2024 Shopify data. This trend is even more pronounced ...

While not everything is within a business owner's control, there are still plenty of consumers with their wallets out, ready to spend. So if you're wondering whether now's a good time to start a ...