Weekly feature analyzing card market for NBA rookies and how players' performances are reflecting on card sales prices.

Prices for sealed boxes of 2025-26 Topps Basketball cards more than doubled on the secondary market within hours of the set’s preorder release Friday afternoon. Topps’ first licensed flagship NBA ...

Many people may have thought this would be a card that was selling for a lot more around the release date, but it looks to be ...

Given the hype that surrounded LeBron James when he entered the NBA at age 18 in 2003 and his ongoing career, there is no shortage of his basketball cards to choose from. David Berding / Getty Images ...

LeBron James recently found out about the price of his most expensive trading card sold. The Los Angeles Lakers star had a ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. WNBA trading cards, especially Caitlin Clark's, now command ...

Imagine holding a sliver of hoops history in your hand, a card that once sold for more than a luxury car, all because it captures a player's incredible skills. That is the magic of basketball cards, ...

There’s been a fascination for sports fans with former 7-foot-6 center Manute Bol since the mid-1980s. Still, the sale of his 1987 Fleer card — not even Bol’s rookie card — skyrocketing in price ...

This is the weekly feature where we look at the NBA rookies and how their performances are reflecting on their market. It's safe to say this class is living up to the considerable hype as more of the ...

A basketball card featuring Michael Jordan and Kobe Bryant sold for $12.932 million on Saturday, making it the most expensive ever sports card, according to the auction house which handled its sale.

Stephen Curry changed the game. Read that again and take it in. What we now experience in the NBA as a type of 3-point wonderland, started with the dominance of Stephen Curry and the Warriors' almost ...