With discretionary spending slipping among lower-income households, both companies are shifting investment and pricing ...
Profitable personalisation: Four priorities for loyalty, promotions and incentives marketing in 2026
Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...
Q1 2026 Management View CEO Robert Katz provided a detailed update on the company's evolving marketing and ticketing strategies, emphasizing a shift to increased paid media, especially in social and ...
Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...
Chairman Joy Alukkas discusses the company’s approach to gold price volatility, evolving consumer behaviour and the ...
Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...
As price pressure increases, 68% of companies plan to raise prices to keep up with inflation. In light of this, with AI-based software, companies can dynamically optimize prices in real time and ...
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