Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Sprout earned the #1 spot in 40 of G2’s 2026 Winter Reports, including the Grid® Report for Social Media Listening Tools, Social Customer Service ...

Oracle has broadened the number of languages its social media analysis software supports, in a bid to appeal to enterprises with operations and customers across the world. The vendor’s Social ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Social media sites are a near-bottomless source of information that almost anyone can use for security and intelligence research, as well as for marketing campaigns. The platforms allow anybody to ...

The following mapping of social listening tools was conducted by colleagues at the United Nations Department of Peace Operations and provides and overview of different types of tools, their pros and ...

First on the list, Buffer is a powerful AI tool that simplifies social media management and content creation. It offers a wide range of features, including scheduling posts for different social media ...