Scientists created fake words to test if sound affects memory. Result: people remembered pleasant-sounding words twice as ...

Scientists reveal why certain word sounds feel pleasant and stick in memory, uncovering a deep link between phonemes, beauty, ...

There are two ways to appear smart—look it or sound it. Looking smart is OK, but if it ends when you open your mouth, how ...

We recognize words as pictures As your eyes scan these words, your brain seems to derive their meaning instantaneously. How are we able to recognize and interpret marks on a page so rapidly? A small ...

Sam Walters is the associate editor at Discover Magazine who writes and edits articles covering topics like archaeology, paleontology, ecology, and evolution, and manages a few print magazine sections ...

Ryan McKay receives funding from the NOMIS Foundation. Shiri Lev-Ari does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, ...