Storytelling was a key skill for marketers and advertisers even before digital, inbound and content marketing became ubiquitous methods of reaching target audiences, and it’s not one that can be ...

Imagine you have tickets to see the latest blockbuster movie in the theater. You take your seat and the lights dim … but what flickers across the screen is not a finished movie. Instead, it’s a jumble ...

Every product should have a story, a narrative that explains why it needs to exist and how it will solve your customer’s problems. A good product story has three elements: It appeals to people’s ...

Learn from a mime how to use the power of storytelling without speaking! In this video, Géraldine Dulex teaches you one easy tip to change the way you hold your body when meeting new people, and ...

Explore how India's top B-schools are prioritizing storytelling to equip future leaders with essential communication skills.

From bedtime tales to writing critiques, my lessons in storytelling and life came from my dad. I got my start writing at a young age — in fourth grade to be exact, although it likely began earlier — ...

I have always been enamored with stories. For as long as I can remember, I’ve marveled at a writer’s ability to make their words lift off the page and come to life, to illustrate a riveting tale that ...

2014 is a crucial year for Stamford, Conn.-based World Wrestling Entertainment. It could arguably be the biggest year in the company’s history, in which the organization makes a major play to ...

Movie Starlet and Reporters, Norman Rockwell, 1936. Collection of Steven Spielberg © 1936 SEPS: Licensed by Curtis Publishing, Indpls, IN. All rights reserved. Photo ...

When I used to teach screenwriting classes, I'd start all the lectures with a Looney Tunes cartoon. This wasn't because I love them, though I do, it was because they're perfect short films to study.