Much research has shown that the stylistic properties of visual images can serve as an important source of persuasion. However, the existing literature seldom incorporates characteristics of consumers ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. Understanding the self can feel like unraveling a ...

Our self-concept is the image we have of our bodies, capabilities, impressions, etc. (Bailey, 2003). It includes: The material self. Our body, possessions, and other things in our lives. The ...

After more than two years of pandemic life, it seems like we’ve changed as people. But how? In the beginning, many wished for a return to normal, only to realize that this might never be possible—and ...