The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...
Four years after the dawn of the VSCO Girl, VSCO wants you to know that it’s still very much alive. Photographers and other aesthetically inclined creators still flock to the app’s suite of tools, ...
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The VSCO app (pronounced vis-ko), formerly known as VSCO Cam, is a photo editing and sharing platform which uses a “creator-first philosophy” to engage users with their own creativity. The app has ...
In 2019, before TikTok's "clean girl", the VSCO girl was a noted figure. The term, derived from the app, referenced a sect of teenage girls and a distinctive aesthetic attributed to them. The VSCO ...
We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...
Make way for the VSCO girl, her hydro flask, her oversized hoody, and her excellent skin care routine. Wave goodbye to the Tumblr era teen and say a big 'and i oop-' to the VSCO girl, the latest Gen Z ...