The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the ...
Tesco Mobile launched a campaign reminding people to call their mum this Mothering Sunday as part of a nationwide OOH initiative from BBH London. The campaign embraces inclusivity by recognising the ...
Bauer Media Group has officially acquired Clear Channel Europe-North, a major player in Out of Home (OOH) advertising, after securing all necessary approvals. With this move, Bauer expands its media ...
Little Dot Studios has announced a four-year extension of its YouTube agreement with Team GB under its sports-specialist division, Little Dot Sport. The renewal follows a highly successful Paris 2024 ...
O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...
A range of ad tech providers are racing to offer advertisers reassurance as concerns over brand safety on YouTube see more and more companies suspending campaigns or reducing ad spending through the ...
Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...
For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands. Marks & Spencer was no exception, struck by ...
Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...
Mobile gaming studio SuperPlay has announced a new collaboration with Disney Games to launch Disney Solitaire, a free-to-play mobile game now available on Android and iOS. Disney Solitaire reinvents ...
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