The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Amazon’s Advertising division has a new HQ in Manhattan as of late 2017. It leased 360,000 square feet and hired 2,000 people for its advertising, Amazon Fashion, and AWS teams. Releasing new product ...

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and ...

Amazon Sidewalk is a new low-bandwidth networking technology that uses Bluetooth to connect Amazon devices. The goal is to provide a reliable, inexpensive connectivity solution that blankets large ...

Amazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. Here are some of the ways ...

In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you can’t track sales ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...