Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

When a digital platform reaches the saturation point and overwhelmed users begin to automatically tune out content, what’s a marketer to do? We are about to see exactly that happen in the realm of B2B ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...