There’s little question for most companies whether they will use cloud-based CRM solutions. Even before the pandemic made on-premises installations of CRM or other software much more challenging, ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Built on Microsoft Dynamics 365, Enteract enables financial institutions ...

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Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

Is your organization best suited for cloud or on-premise CRM? Guest contributor Kate Webster lists some of the issues you need to consider before making a decision. Cloud based CRM systems seem to ...

Second from Left: Alesia Dvorkina, Founder of Hmara Solutions with Team. Hmara Solutions Alesia Dvorkina, founder of Hmara Solutions, never planned on becoming a tech entrepreneur. Born and raised in ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention. Marketing VPs and Chief ...