Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...