Google is now amping up the AI competition against its rivals – and its response to OpenAI’s release of GPT 5.2 is the ...

AI is bringing remarkable innovation and many benefits for people and businesses across Europe, but this progress cannot come ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...

With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

As users increasingly get information without ever leaving the search interface, brands must evolve beyond traditional SEO ...

The magazine's short list for this year's Person of the Year included Pope Leo XIV, President Donald Trump, New York Mayor-elect Zohran Mamdani, and Israeli Prime Minister Benjamin Netanyahu.

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Wikimedia Foundation, the operator of Wikipedia, on Tuesday named Bernadette Meehan its chief executive officer, tapping an ...

GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. The post GA4’s Advertising Snapshot shows why ...

HCL Unica+ is transforming customer engagement for large Indian enterprises. In this interview, Iyer explained how one ...