Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Most 2026 plans ignore marketing's geopolitical exposure, the aggressive monetization of platforms, and the erosion of trust, ...

Small businesses are using AI cloning to save $70,000+ per project. Learn how to clone your voice, face, and expertise to ...

A multilayered semiconductor acting as an optical sensor opens the way to miniaturized, adjunct spectrometers.

DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and ...

Marketing leaders must move towards proving the link between their output and the sales pipeline, or face cuts to team ...

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

Axelson first joined Kirkland’s Integrity Marketing with an emphasis on sales, where he gained a solid understanding of the ...

The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

The combined Cvent–Goldcast platform brings event execution, AI-powered video production and performance analytics into a ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, announced today that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer.