Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

A24's "Marty Supreme" marketing campaign underscores the creative ways studios have been trying to get people to theaters.

This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

Longtime Neon Marketing Chief Christian Parkes is stepping down and departing the indie studio, TheWrap has learned. At Neon, Parkes first gained attention with the campaign for "I, Tonya," which ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

BoAt parent Imagine Marketing’s IPO plans face scrutiny as auditors flag mismatches in bank data, borrowing practices and ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

For marketers navigating this convergence of SEO and AI, Semrush One, launched in October 2025, brings both worlds together – ...

Georgia spends about $11 million on tourism marketing. Some lawmakers think the state needs to do more.

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected ...

In a recent conversation, Unilever CEO Fernando Fernandez gave his vote of confidence for Priya Nair, the CEO & MD of ...