Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence of your small business and what it ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...