OpenAI is already working with advertisers to test the service, and could introduce a commercial service as early as February ...

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Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

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A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

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Data shows how gambling apps use paid installs, in which countries casino apps spend most on ads, and which markets turn that ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

The Rep has had a training program in some form for over 40 years, but in April, it earned a new star: approval from the ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.