It’s a practical guide that helps you re-evaluate your business and find ways to grow without necessarily needing a huge ...

A brand’s channels are the routes through which products, services, and messages reach customers. Whether it’s your own ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

As The Plan for Bucknell 2025 approaches the end of its timeframe, the University has begun laying the foundation to develop new strategic initiatives that will position us to adapt to near and ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

When Steve Carpenter first encountered Celonis at SAP Sapphire in 2014, the process mining platform was still in its early days - before it moved to the cloud, when it was "just process mining." But ...

Posted: July 19, 2025 | Last updated: July 19, 2025 Math is not everyone's favorite subject, so we are going to just go through some of the key basic marketing math equations and ratios that every ...

Adjusted EBITDA guidance for FY2025 has been increased to $188 million, up from the $173 million midpoint previously provided. This includes an $8 million gain related to the Fortress contingent ...

President Donald Trump has cracked down on immigration in his second term, deporting undocumented migrants and perhaps citizens next. In the process, members of Trump's administration have ...