Strategic artificial intelligence efforts will go much farther than tactical deployments. Okay, fine – but what makes an AI effort “strategic”? The much-discussed 95%-fail study on generative AI ...
Focus on coordinating across silos and adapting to change on the front lines. by Donald Sull, Rebecca Homkes and Charles Sull Since Michael Porter’s seminal work in the 1980s we have had a clear and ...
LONDON - In the 11 years since Google acquired artificial-intelligence startup DeepMind, founder Demis Hassabis has become the search giant’s top AI executive, won a Nobel Prize, and earned millions ...
The key is to balance offense and defense. by Leandro DalleMule and Thomas H. Davenport More than ever, the ability to manage torrents of data is critical to a company’s success. But even with the ...
Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still ...
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