If you happened to catch the 2007 Westminster Kennel Club dog show on TV, you would’ve seen a Pedigree ad that didn’t star the usual gaggle of happy canines bouncing through fields and drooling for ...

Pedigree vs Instinct dog food - is one better than the other? It’s a question you may have found yourself pondering while perusing the grocery store aisles in search of the best dog food for your ...

Have you ever wondered about the difference between Pedigree vs Purina dog food? These leading brands have gone head-to-head in our grocery stores for years, so you might be wondering which is best.

Rewarding your dog with a treat they’ll enjoy that also cleans their teeth, like Greenies or Pedigree Dentastix, is a winning combination, and each of these oral-hygiene snacks is available in a ...

What goes into making a global ad campaign? Pedigree and BBDO spent more than a year trying to find the one big idea that would make dog lovers all over the world fall in love with the brand. This ...

Pedigree is covering the adoption fees of all pets adopted during their virtual "Dogs on Zoom" events Kelli Bender is the Pets Editor at PEOPLE. She has been working at PEOPLE since 2013. Her work has ...

Why we care: This is a prime example of taking something that’s fun, and then taking it a few steps further to actually make it useful. Pedigree could’ve stopped where many marketers have in the past, ...

Pet care brand Pedigree has launched Adoptable, a new AI-powered initiative to help end canine homelessness, created by Colenso BBDO and Nexus Studios. Adoptable uses AI to put real, adoptable shelter ...