The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on TikTok, lifestyle content on Instagram… these are the channels that come to ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

A new pro-AI network of political action committees is releasing its first candidate ads in the 2026 midterms, as the debate around artificial intelligence ramps up ahead of the elections.

White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes. David Nelson: “The digital advertising ...

The B2BMX 2026 sessions elevate the craft of modern B2B marketing that is equal parts high-impact learning & the exchange of ...

Kale, a new-age rewards platform that enables creators of all sizes to earn cash by posting about the brands they already love, today announced the platform now supports content on LinkedIn. The ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Abstract: This paper affords an evaluation of the performance of pass-layer design for region-aware advert hoc networks in phrases of mobility, node density, distributed monitoring, and network ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of ...

Advertisers have access to custom B2B audiences thanks to an expanded partnership between Bombora and StackAdapt. The arrangement makes Bombora’s B2B digital audiences directly available to StackAdapt ...