Using easily accessible advertising data, Le Monde was able to pinpoint the identities, home addresses and daily routines of ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

AI systems, coordinated AI workflows, AI marketing assistants, unified AI marketing stack, AI tool orchestration ...

At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting the industry from event-triggered automation to ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Perhaps the most contentious choice in 2025 was “6-7,” chosen by Dictionary.com. In this case, the controversy has to do with the actual meaning of this bit of Gen Alpha slang. The editors of the ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Human attention span: 12 seconds in 2000. Just 8 seconds by 2025. Two companies sell identical products. One publishes a feature list. The other creates an interactive story with real customer ...