Note: The authors and contributors to this statement had initially envisioned that it would be published as an official statement from the Society for the ...
One scientist calls them “everyday hallucinations” to describe experiences like believing you hear your name called while you ...
The confidence gap is the difference between actual ability and how others perceive it. This gap can quietly shape career ...
Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...
Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...
Overestimating Steepness Is the Rule, Not the Exception The research team, led by psychology professor Dennis Shaffer at The Ohio State University, wanted to explore why people almost always ...
Brand perception plays a pivotal role in shaping consumer decisions. It isn’t just about logos, taglines, or advertisements; it’s the total sum of how a customer feels about a brand, based on their ...
Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...