You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google has recently changed its compensation processes to underscore high performance. Federal filings reveal how much it pays engineers, product managers, and other key roles. Amid the AI boom, ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

The long-running lawsuit accused Google of charging for ads outside the location chosen by the advertiser. The long-running lawsuit accused Google of charging for ads outside the location chosen by ...

Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing to provide promised discounts and charged for clicks on ads outside the ...

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

According to groundbreaking new data published by SparkToro in partnership with Datos, people’s searching behaviors are becoming more insular, with a quarter of all Google searches dominated by just a ...

Morgan & Morgan sued the Morgan Law Group and Thomas Jeremiah Morgan in the Circuit Court of the Ninth Judicial Circuit. The nation's largest personal injury firm claims that the defendants breached ...