After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input ...

As Singapore’s media agencies look toward 2026, the focus is on balancing speed, scale, and impact in a landscape transformed ...

Even as AI unlocks unprecedented speed and scale, a panel at the e4m MarTechAI Summit & Awards warned that authenticity, ...

HCL Unica+ is transforming customer engagement for large Indian enterprises. In this interview, Iyer explained how one ...

MarTech firm integrating AIGC strategy into cross-border marketing solutions, made a standout appearance at the 2025 ...

This article outlines the key trends shaping customer behavior and what local services companies can do to stay competitive ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

Alexia Nakad, VP of Commerce Media, UK & MEA for LiveRamp Every year, the “Golden Quarter”, the critical run-up to Christmas, ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...