You’ve crafted the perfect digital ad. The targeting is precise, the creative pops, and the copy speaks directly to what your potential clients are looking for. But the moment they click through, they ...

Baker Mayfield has powered the Tampa Bay Buccaneers to a 6-2 start this season, emerging as the team’s clear leader. He’s throwing with confidence despite injuries at the offensive line, running back ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

During recent remarks from the Oval Office, Donald Trump went on a nonsensical tirade trying to prove that protestors in cities like Portland are "paid terrorists." He reasoned these protestors are ...

Auston Matthews clears $20 million once again, but the Maple Leafs star is set to lose his hockey earnings crown soon—which might actually be a good sign for a sport still waiting for a financial ...

This professional pool player wanted to show off his trick shot skills using two cue balls. Amazingly, he used two cue balls to hit multiple balls into the pockets on the table. Donald Trump was just ...

The Minnesota Wild made star winger Kirill Kaprizov the highest-paid player in NHL history. Kaprizov signed an eight-year, $136 million contract extension with the Wild, which carries an average ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has centered primarily on earned media (i ...

In the world of sports entertainment, the most prominent names in broadcasting have become very expensive personalities. Most recently, for example, Stephen A. Smith signed a five-year, $105 million ...

Facebook and Instagram users in the UK will soon be offered paid subscriptions that remove ads. In the coming weeks, those over the age of 18 can pay £3 ($4) per month on the web, or £4 ($5) per month ...

FARMINGDALE, N.Y. — The days leading up to the Ryder Cup are notorious for being slow and boring on the media side of things, so it should be no surprise that a major topic of discussion on Monday and ...