Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

Professor of Statistics at UNSW, President of the Statistical Society of Australia and a Deputy Director of the Australian Centre of Excellence in Mathematical and Statistical Frontiers, UNSW Sydney ...

Probability-based panel: This refers to a national survey panel recruited using random sampling from a database that includes most people in the population. Today, most such panels in the United ...

The Public Opinion Quarterly, Vol. 82, No. 4 (Winter 2018), pp. 707-744 (38 pages) Many studies in various countries have found that telephone and internet surveys of probability samples yielded data ...