Playful textures. On-the-go meals. Elevated dining for your pets. In 2025, we launched over 60 new products in the U.S. inspired by Gen Z and millennials — the generations shaping how we snack, eat and care for our pets. From spicy gummies to meal enhancers for dogs, these innovations make life tastier for you and your pets. Press “play” on our Mars Wrapped to learn about some of our U.S. product highlights from 2025, and read more here: https://www.mars.com/news-and-stories/articles/trends-insp
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