SHORTCAST: Jonathan Ward, Founder of ICON (@icon4x4), J.Ward Leather (@jwardcollection), and Campfire Coats (@campfirecoats) From steering wheels to stitching seams—Jonathan Ward weaves his extensive automotive expertise into the rich tapestry of the leather industry. Facing the tides of change head-on, his story is a testament that the heart of innovation beats within the fervor of passion. What are your thoughts on this unique blend of automotive and leather craftsmanship? Comment down below!
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Today’s guest is Jonathan Ward, the founder of the companies TLC (TLC 4x4) and ICON (ICON 4x4 Design)which specialize in custom 4X4s. • Founded in 1996, TLC creates restored Land Cruisers and has become partners and consultants with Toyota, even creating the prototype for what would become the 2007 FJ Cruiser. ICON specializes in many custom models including the ICON FJ, based on vintage Toyota Land Cruisers, the ICON TR, based on classic Chevy pick-ups, the ICON BR, based on classic Broncos and
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